Basic Marketing Calendar Template
Download a Basic Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: This basic marketing calendar template works well for marketers who need a clean, easy-to-follow template to plan everyday campaigns and tasks. It's ideal for small teams or solo marketers who prefer simplicity over complexity.
Notable Template Features: This template includes customizable rows to list campaign name, dates, channels, and responsible parties. The template’s minimalist structure is perfect for weekly, monthly, or ad-hoc scheduling.
Create an effective marketing workflow using this step-by-step guide to building a marketing calendar that aligns with campaign goals and cross-channel execution.
Content Marketing Calendar Template
Download Blank and Sample Versions of the Content Calendar Template for
Excel
|
Microsoft Word
|
PowerPoint
|
Adobe PDF
| Google Sheets
When to Use This Template: Use this content marketing calendar template to plan blogs, videos, SEO content, and lead magnets across channels and funnel stages. It’s especially helpful for coordinating multiformat content across a larger team.
Notable Template Features: This template includes structured weekly fields to note content title, type, channel, assignee, deadlines, and status, which makes it ideal for planning across blogs, emails, social posts, and videos. It supports multiformat publishing across platforms such as YouTube, LinkedIn, Instagram, and email, helping teams stay aligned and agile.
Explore content planning tools with these free content calendar template examples, designed to help marketers organize posts, campaigns, and publishing schedules.
Social Media Marketing Calendar Template
Download Blank and Sample Versions of a Social Media Marketing Calendar Template for
Excel
|
Microsoft Word
|
Adobe PDF
|
PowerPoint
| Google Docs | Google Sheets
When to Use This Template: Use this social media marketing calendar template to organize, schedule, and manage your social posts across platforms such as Facebook, Instagram, and LinkedIn. It's best suited for teams that handle multiple accounts or post frequently.
Notable Template Features: This template includes fields to note post copy, platform, media assets, publishing time, and campaign tags on a day-to-day basis. Teams can use it to help avoid redundancy in their posts and maintain brand consistency.
Manage campaigns collaboratively with these free Google Sheets marketing calendar templates, perfect for cloud-based planning and team coordination.
Email Marketing Calendar Template
Download Blank and Sample Versions of an Email Marketing Calendar Template for
Excel
|
Adobe PDF
| Google Sheets
When to Use This Template: Use this email marketing calendar template to manage newsletters, nurture sequences, promotional emails, and triggered flows. It’s a great fit for email marketers aiming to optimize cadence and audience segmentation.
Notable Template Features: This template includes fields for subject line, send date, audience segment, email type, and performance targets such as open rate and click-through rate (CTR). It ensures visibility into both strategic campaigns and automated sends.
Digital Marketing Calendar Template
Download a Digital Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: The digital marketing calendar template is ideal for teams that manage multichannel campaigns across paid ads, SEO, email, and content. It’s a smart choice when you need unified visibility over all digital initiatives.
Notable Template Features: This template includes space to track the campaign name, platform, goals, performance KPIs, owner, and timeline in one cohesive view. It’s useful for weekly status reviews and ROI reporting.
Enrollment Marketing Calendar Template
Download Blank and Sample Versions of an Enrollment Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this enrollment marketing calendar template to organize outreach tied to application deadlines, info sessions, campus visits, and FAFSA pushes. It’s perfect for higher-education marketers targeting prospective students and parents.
Notable Template Features: This template supports segmentation by funnel stage, channel, and audience, with fields for task owner, campaign duration, budget, and success metrics. It works well across email, SMS, social, and event channels.
Marketing Campaign Calendar Template
Download a Marketing Campaign Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this marketing campaign calendar template to track short- or long-term campaigns from ideation to execution. It’s ideal for teams juggling multiple concurrent campaigns across platforms.
Notable Template Features: This template captures key data such as launch date, campaign objective, audience, owner, and conversion goals. Use it to align timelines and ensure accountability from kickoff to post-campaign review.
Yearly Marketing Calendar Template
Download a Yearly Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this yearly marketing calendar template to visualize and map out your annual strategy across quarters or seasons. It’s best suited for high-level planning and helps ensure strategic balance over 12 months.
Notable Template Features: This template displays a year-at-a-glance layout and includes fields to list major initiatives, holidays, launches, and recurring events. It’s ideal for syncing with leadership and budgeting cycles.
Monthly Marketing Calendar Templates (2025 and 2026)
Download a 2025 Monthly Marketing Calendar Template for
Excel
| Google Sheets
Download a 2026 Monthly Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this monthly marketing calendar template to organize campaign activity on a monthly basis throughout the year. It’s great for teams that need to align content drops, social pushes, and events to a fixed calendar.
Notable Template Features: This template, which comes pre-built with 2025 and 2026 calendars, offers monthly sections for campaign title, channel, date, owner, KPIs, and additional notes and KPIs. Use it to help keep your team proactive and to avoid last-minute planning.
Marketing Promotional Calendar Template
Download a Marketing Promotional Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this marketing promotional calendar template to plan seasonal offers, limited-time discounts, and promotional pushes across channels. It’s especially useful for retail and e-commerce teams that manage high-volume promotions.
Notable Template Features: This unique template includes space to track promotion names, discount details, channels, asset deadlines, and performance targets. It’s great for syncing launch timing across teams and touchpoints.
Editorial Marketing Calendar Template
Download an Editorial Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: This editorial marketing calendar template is built for teams that run content on regular publishing cadences, such as blogs, newsletters, thought leadership, or columns. It's ideal for agencies, publishers, or internal editorial teams.
Notable Template Features: This template breaks down each article by title, writer, topic, draft date, editor, publish date, and status. It includes multiple views as individual tabs to support calendar and contributor tracking.
Keep editorial teams on track with these free editorial calendar templates, ideal for scheduling blog posts, assigning contributors, and managing deadlines.
Product Launch Marketing Calendar Template
Download a Product Launch Marketing Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this product launch marketing calendar template to coordinate go-to-market (GTM) activities across departments. It’s ideal for aligning timelines, assets, and messaging before and during launch.
Notable Template Features: This template includes task-level tracking for creative, email, PR, social, and events, as well as space to note due dates and task owners. It helps ensure milestone accountability and full visibility during launch windows.
Marketing Event Calendar Template
Download a Marketing Event Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this marketing event calendar template to schedule and manage webinars, conferences, trade shows, or virtual events. It’s great for event teams that need to sync timelines, promotions, and follow-up tasks.
Notable Template Features: This template includes space to list event name, type, date, location (if applicable), owner, and associated campaigns. It helps teams manage deadlines from promotion to execution and post-event reporting.
Monthly Marketing Metrics Calendar Template
Download a Monthly Marketing Metrics Calendar Template for
Excel
| Google Sheets
When to Use This Template: Use this monthly marketing metrics calendar template to record and review performance stats across your channels each month. It’s ideal for data-driven teams that report KPIs regularly.
Notable Template Features: This template tracks metrics such as impressions, clicks, conversions, cost per lead, and ROI by campaign and channel. Use it to establish a rhythm for performance reviews and optimization planning.
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