Free Marketing Roadmap Templates

Types of marketing roadmap templates might differ, but the main components are more or less universal. Templates include milestones, due dates, and phases. There’s also room for tasks and their assignees, status updates, and priority.

Marketing roadmap templates include the following primary components: 

• Roadmap Title: Decide on a name for the roadmap. The title should be contextual, so everyone knows its purpose. 
• Assignee: Assign a team member or department to each task in the campaign. 
• Content Title: Enter a title for each required piece of content (e.g., “Targeted Blog Post”). 
• Due Date: Enter the start and end dates – and duration – for when each marketing team member will be working on a specific task. 
• Milestones: Add the key milestones you need to hit to ensure the marketing campaign is on track. 
• Phases: Enter a name for each phase in your marketing campaign (e.g., “Campaign Definition and Planning,” “Product Launch”). 
• Priority: Add a priority level (e.g., High, Medium, Low) for each task. In a template, the priority status usually appears as a drop-down menu.
• Product or Project Launch Date: Provide the launch date(s) that your marketing campaign will use to start promotional activities. 
• Status: Enter the status (e.g., “Not Started,” “In Process,” “Completed”) for each task in the marketing roadmap. 
• Tasks: List each individual marketing-campaign task that must be completed (e.g., “Video Production,” “Social Media Promotion”).