Marketing Strategy Template
Download a Marketing Strategy Template with Sample Data for
Excel
|
Microsoft Word
| Google Docs | Google Sheets
Download a Blank Marketing Strategy Template for
Excel
|
Microsoft Word
| Google Docs | Google Sheets
Outline your marketing strategy to achieve campaign objectives with this template. You’ll find space to describe the buyer's buying cycle and unique value proposition. This template also features an expanded marketing mix table to list action, ownership, and cost information for all seven parts.
Outline your plan to align marketing and business objectives with a variety of free marketing plan templates.
Basic Marketing Strategy Template
Download a Basic Marketing Strategy Template for
Microsoft Word
|
Adobe PDF
| Google Docs
Use this basic template to describe your marketing strategy, objectives, competitive advantage, and more specifics in detail. This template features space for a standard four-part marketing mix: product, price, place, and promotion. The bottom table of this template allows you to list the action, owner, date, and cost for the marketing channels your strategy requires for success.
Engage your target audience and track demand with this collection of free digital marketing plan templates.
Marketing Strategy Slide Deck Template
Download a Marketing Strategy Slide Deck Template for
PowerPoint
| Google Slides
Present your marketing strategy, objectives, competitive advantage, and more to stakeholders with this slide deck template. You can map the essential seven-part marketing mix, marketing channel descriptions, and cost estimates. Use this marketing strategy template to share important information and get buy-in to your overall marketing plan.
Check out this collection of free go-to-market strategy and plan templates to ensure a successful product launch.
What Is a Marketing Strategy Template?
A marketing strategy template is a document that an agency uses to describe a marketing plan in detail to stakeholders. These templates map marketing strategies to meet client and customer needs and objectives in order to achieve a competitive advantage.
What Should Be Included in a Marketing Strategy Template?
A marketing strategy template should include details about buying cycles, branding, marketing mix, and more. The template should lay out an action plan that provides an overview of marketing activities that will achieve business objectives.
A marketing strategy template typically includes the following items:
- Buyer's Buying Cycle: This section addresses how customers go through a cycle of awareness, consideration, and intent before purchasing a product or service.
- Unique Value Proposition: This statement describes how a product or service differs from the competition and meets customer needs.
- Branding: This marketing tool uses brand identity to promote market perception and a positive trust relationship with customers.
- Marketing Mix: This model outlines a comprehensive strategy into these fundamental marketing terms: product, price, place, promotion, people, process, and physical evidence.
- Marketing Channels: Firms use channels such as digital advertising, partnerships, social media, and search engine optimization for marketing products or services to consumers.
- Marketing Budget: A budget strives to earn the highest return on financing for a marketing strategy to achieve sales objectives.
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