Brand Pyramid Template
Download Brand Pyramid Template — Corporate Style
Microsoft PowerPoint | Google Slides
Download Brand Pyramid Template — Luxury Style
Microsoft PowerPoint | Google Slides
Download Brand Pyramid Template — Fun Style
Microsoft PowerPoint | Google Slides
Use this brand pyramid template as a framework to define the fundamentals of your brand. The presentation slides prompt you to outline five of the most crucial branding elements: brand essence, brand persona, the brand’s functional and emotional benefits, and product features and attributes. These template slides can be used for any type or size of organization, and they can be easily shared across all its departments. You can download the free templates in three styles — corporate, luxury, and fun — for use by any type of business and any business size.
Brand Resonance Pyramid Template
Download Brand Resonance Pyramid Template — Corporate Style
Microsoft PowerPoint | Google Slides
Download Brand Resonance Pyramid Template — Luxury Style
Microsoft PowerPoint | Google Slides
Download Brand Resonance Pyramid Template — Fun Style
Microsoft PowerPoint | Google Slides
Based on Kevin Lane Keller’s Brand Equity Model, this customizable brand resonance pyramid template (also known as brand equity pyramid template) highlights four layers that you should define to create a successful brand. Fill out each layer of the pyramid, from bottom to top, as well as all of the core blocks within each level. The template will prompt you to answer a specific question for every layer and analyze branding objectives to understand how well customers relate to your company brand, as well as how connected they are to your company values.
Brand Resonance Pyramid Example
Download Brand Resonance Pyramid Example
Microsoft PowerPoint | Google Slides
Review this brand resonance pyramid to understand how to approach brand resonance. In the Identity section, think about the depth of your brand awareness (i.e., how easy it is for the customers to recognize your brand). The Meaning section describes how well your product satisfies customers' functional needs (i.e., reliability, effectiveness), as well as social and emotional needs (i.e., advertising, recommendations, previous experience). In the Response section, think about customer judgements and opinions (i.e., the quality of your product; how credible, healthy, and conscious it is) as well as feelings (i.e., whether your products create fun or add social value). In the top-most section, Relationships, explore the intensity of the customer attachment and loyalty.
Brand Pyramid Meeting Email Template
Download Brand Pyramid Meeting Email Example Template
Use this customizable brand pyramid meeting email example template to build your agenda and invite stakeholders to brainstorm.
What Is a Brand Pyramid Template?
A brand pyramid template is a marketing tool that helps you to visually represent the fundamental characteristics of your brand. Most often, it is a diagram of five tiers that give information about brand identity and essence.
Your company’s most critical strategic goal is to build brand essence and understanding among your customers, in order to build brand loyalty (and, by extension, promotion). The more customers are eager to promote your brand, the stronger and more connected their relationship will be with your company, and the more likely they will reliably continue buying your product or using your service.
In order to explain the brand to the customers, your company employees first need to understand it themselves. This is where a brand pyramid comes in.
A brand pyramid template includes the following tiers, typically from bottom to top:
- Features and Attributes: Describe the product or service, its role or value, and how it achieves its goal.
- Functional Benefits: Describe why customers use the product or service and how they expect it to solve their problem.
- Emotional Benefits: Ideally, what mood or feelings should hit customers after using the product?
- Brand or Product Persona: List the characteristics and values your company would have if it were a person, as well as what type of person would buy this product or service.
- Brand Idea or Essence: Note why customers should value your brand, along with any recognizable features that differentiate your company from others.
By filling out a brand pyramid template, you ensure that you have created unified, agreed-upon, compact fundamentals of your brand that you can easily communicate and share within your organization.
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