The Brand Collective Podcast

Shutterstock x Michael Francello

Breaking Down AI Ethics

SHARE

Introducing your new robot assistant. Brooklyn-based AI evangelist Michael Francello explores the ethical use of AI in marketing and how responsibly embracing tech advancements can propel society forward. Tune in to learn about creator consent, the ethics of language and image model training, and how to use AI to do more than just put a cat on a skateboard.

KEY TAKEAWAYS

  • Check Icon
    We chat about the rights of creators and the importance of consent, compensation, and transparency in AI model training.
  • Check Icon
    Weigh the value of AI in customizing marketing messages and analyzing data, against the broader societal impacts, like job displacement and mental health.
  • Check Icon
    Learn how to harness AI responsibly and the importance of skepticism, not cynicism.

SHARE

Michael Francello

About Michael Francello

Former Director of Innovation at Shutterstock

Head of Generative AI Sales at Getty Images and former Director of Innovation at Shutterstock, Michael Francello is an emerging and creative technologies enthusiast who spends his time advocating for the ethical use of AI-powered tools to help creators and brands navigate an uncertain future and create with confidence. Francello resides in Brooklyn, NY, with his wife, Rebecca, and their cat, Torche.

FOLLOW

All episodes