The Brand Collective Podcast

New Belgium Brewing x Rebecca Dye Yonushonis

Curiosity, Creativity, and Human-Powered Branding

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What does it take to keep a brand human-powered in a world driven by social algorithms? Rebecca Dye Yonushonis, CMO of New Belgium Brewing, joins us to talk about researching Gen Z consumer trends, leading with curiosity, and building a bold, human brand in a world run by metrics.

KEY TAKEAWAYS

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    Rebecca explains how staying relentlessly curious and deeply in tune with consumer behavior helps New Belgium uncover fresh insights, challenge assumptions, and stay ahead of the curve.
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    From beloved brews like Voodoo Ranger and Fat Tire Ale to bold campaigns that tap into Gen Z culture, Rebecca shares how New Belgium takes smart risks and does things differently.
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    Rebecca shares how brands can avoid being at the mercy of social algorithms by showing up with authenticity, embracing real voices, and building genuine consumer connections.

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Rebecca Dye Yonushonis holding glass of beer

Rebecca Dye Yonushonis

Chief Marketing Officer, New Belgium Brewing

With over 20 years of experience, Rebecca Dye Yonushonis is a respected and innovative marketer, and the Chief Marketing Officer at New Belgium Brewing. She brings a people-first leadership style to guide the company’s continued growth. As a passionate brand builder, she’s held senior roles at True Food Kitchen, Dollar Shave Club, Starbucks, and more. Rebecca holds an MBA from Kellogg and a BS from Dayton.

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