Simple Go-to-Market Strategy Template
Download a Simple Go-to-Market Strategy Template for
Microsoft Word
|
Adobe PDF
| Google Docs
Use this comprehensive go-to-market (GTM) strategy template to provide a detailed positioning statement for your product, project, or service. The template includes space for your GTM strategy, including sections for Situational Analysis (covering SWOT analysis for identifying your offering’s strengths, weaknesses, opportunities, and threats), Customers, Competitors, Core Capabilities, Goals, Target Market, Marketing Strategy, Performance Strategy, and Financial Summary. Use this template to ensure that you clearly identify your target audience, define your financial and marketing goals, and fulfill your mission and vision statements with a rock-solid GTM strategy.
For more free GTM resources and templates, see our article on go-to-market strategy and plan templates.
Go-to-Market B2B Strategy Template
Download a Sample Go-to-Market B2B Strategy Template for
PowerPoint
| Google Slides
Download a Blank Go-to-Market B2B Strategy Template for
PowerPoint
| Google Slides
Keep all stakeholders up to date with this dynamic GTM strategy template for B2B organizations. With this template, you can fully define your B2B target markets, market penetration strategy, and channel partners, and to list the members of your GTM launch team. Use the template to answer the following questions: What is the value that your product, project, or service will provide to other businesses? What is the best channel approach for these businesses? What GTM approach is optimal to engage with other businesses and to strengthen long-lasting partnerships with them?
Go-to-Market Marketing Strategy Template
Download a Go-to-Market Marketing Strategy Template for
Excel
|
Microsoft Word
|
Adobe PDF
| Google Docs
Improve your GTM strategy and establish standards for your marketing campaigns with this comprehensive GTM marketing strategy template. The template enables you to document your product or service’s unique offerings (there are columns to note The Problem, Our Solution, Competitive Advantage, Target Market, Marketing Strategy & Objectives, and more), so that all GTM stakeholders are aligned on the status of your offering and its business objectives. The Action Plan section provides space for Price, Promotion, Marketing Channels, Performance Standards, Results Measurement Methods, and more.
Find more marketing strategies and templates for marketing in this article on free product marketing strategies and templates.
Go-to-Market SaaS Strategy Template
Download a Go-to-Market Saas Strategy Template for
Excel
| Google Sheets
Designed specifically for strategizing proactive and effective software as a service (SaaS) offerings, this template keeps your team on track for high-quality GTM standards. You can place each GTM task for your SaaS product or service under one of the following sections: Planning Phase, Sales Tools, Product Marketing, Social, and Product Release. For each SaaS GTM task, select its status, set the priority, enter a task owner, and set start and end dates. A Gantt chart provides a visual representation of your GTM timeline to help you stay on track.
What Is a Go-to-Market Strategy Template?
A go-to-market (GTM) strategy template is a planning tool teams use to outline their strategic plan to engage customers with a product, service, or other offering. Use a GTM template to define your target market and strategically position your product.
When Do You Need a Go-to-Market Strategy Document?
Create a GTM strategy document when you need a structure to define the campaign plan for your product or service. This ensures that you define your core capabilities, competitors, target market, goals, marketing strategy, channels, financial forecasts, and performance standards.
How to Use the Go-to-Market Strategy Templates
GTM strategy templates are easy-to-fill documents that provide a framework for you to plan your product’s or service’s market launch. While these templates differ, they all help you define your target market and strategically position your product for successful launch.
How to Choose the Right Go-to-Market Strategy Template
Choosing the right GTM strategy template depends on your business and your specific needs. Whereas a simple GTM strategy template would work for most verticals, you might need a more specialized GTM strategy template, such as one designed for B2B, SaaS, or marketing.
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