Article
What’s new in Brandfolder: custom passkeys, early access program, video watermarking and more!
November 12, 2025
Say hello to a more powerful Brandfolder! We're thrilled to roll out our latest feature updates, all designed to give you more control, save you time, and streamline your creative operations.
- Elevate your asset strategy and gain a competitive edge by signing up your organization for Brandfolder Insiders—our new early access program to test and explore cutting-edge features before they launch to the public.
- We’ve heard your feedback and restored the ability to manually enter custom Guest Passkeys, giving you greater flexibility to match access codes to your specific campaigns or workflows.
- Bridge the gap between design and distribution! Figma Buzz now connects to Brandfolder. Streamline handoffs, sync assets, and get designs to market faster without impacting your budget.
- You can now use Brandfolder's asset automation to control the publish status of your assets. This new action makes it easy to manage licensed content, control time-sensitive materials, and avoid costly compliance breaches by automating what was previously a manual and error-prone process. (Note: This is an Enterprise-only feature)
- We've extended our watermarking capabilities in Brandfolder to now support video assets. Admins can now apply a default, preview-only watermark to all videos within a Brandfolder or collection. This helps protect valuable video content from unauthorized use during in-platform viewing while still allowing authorized users to download the original, clean files. (Note: This is an Enterprise-only feature)
Environments availability: Brandfolder
Plan availability: All Brandfolder plans. (Note: asset automation and video watermarking are Enterprise-only features)
Subscription Model Availability: N/A
