Article

Leading at Smartsheet: Dreaming big, building bigger

by Justin Dobson

April 25, 2025

Justin Dobson, RVP, EMEA Sales

 

If there’s one thing people should know about me, it’s that I am the forever optimist. I can’t help it, it’s in my DNA. At home, I have this photo of Muhammad Ali on my wall with the quote, “If your dreams don’t scare you, they’re not big enough.” I truly believe that if you surround yourself with the right people, create the right environment, and dream big, good things will surely follow. 

That’s exactly what I found at Smartsheet.

From the first conversation, and with everyone I subsequently met, I felt like I was already part of the team. Every person was driven and genuinely passionate about what they did to make the team around them successful. There was a clear sense of shared purpose, and I knew right away this was a place where I could contribute to something meaningful. 

I was also energised by the sheer scale of what’s possible here. I’m leading our EMEA teams outside of the UK, and the market potential is vast. We’ve only just scratched the surface, and I’m excited to play a key role in building Smartsheet into the #1 collaborative work management platform across all of our regions alongside incredible people. 

When I look back at my career, what I’m most proud of isn’t tied to numbers or deals, it’s the people. For me, leadership is all about creating an environment where people are heard, supported, and trusted. It’s about helping teams feel like they’re exactly where they need to be for their growth and goals. When teams are in this environment, they do their best work, and there’s no better feeling for me. 

What else excites me?

Outside of work, I’m with my family as much as possible—they’re everything to me. Whether we’re out for dinner, at a theme park or bowling alley, or just playing football in the park, those are the moments that recharge me. We’ve been really lucky to do some great adventures including Disney World, Miami and The Keys last year, that was quite the bucket list trip, and still ranks #1 with Chloe and Charlie! 

I’m also passionate about traveling and fitness. One way I’ve been able to combine these two passions is through long-distance cycling. I rode from London to Paris last year in three days with closed roads, and while it was challenging, it was also hugely rewarding. It was a reminder of what’s possible when you push yourself and keep moving forward. I’ve done a few of those long-distance trips, and I’m already dreaming of the next one. 
So here I am, and I’m ready to push myself and our teams to the next level. Here's to dreaming big, leading with heart, and growing together at Smartsheet.

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