Article

Brandfolder guest passkey enhancements now available!

by Product Marketing

September 18, 2025

At Brandfolder, protecting your assets is our top priority. We’re excited to announce significant upgrades to our guest passkey feature, providing you with more security and control over how guests access your protected Brandfolders and collections.

What’s Changing?
This release introduces a more secure passkey system with new powerful admin controls. To make this change as seamless as possible, we are phasing the rollout over the next 90 days.

  • Removal of URL-embedded passkeys: After December 17, 2025, all guests will be required to manually enter a passkey to access private Brandfolders or collections. After this period, guests will no longer be able to access protected content automatically via old share links with URL-embedded passkeys. Any legacy passkeys that are not manually updated within 90 days of this release (on December 17, 2025) will be automatically expired.
  • New! Guest passkey expiration: Admins and owners can now set a configurable expiration date for guest passkeys. By default, new guest passkeys will be set to expire after one year, but you can configure a custom duration of up to ten years.
  • New! System-generated passkeys: Brandfolder will now generate strong, memorable passkeys for you, improving security and removing the need for you to manage complexity requirements.
  • New! View & share passkeys with ease: You can now view and copy the current Guest Passkey directly within your Brandfolder's privacy settings. This makes it simple to securely share the new passkey with your guests via email, text, or other channels

What You Need to Do
To ensure uninterrupted access for your guests, we ask that you take the following steps:

  1. Update your legacy guest passkeys. Begin updating your existing passkeys to the new, more secure system.
  2. Inform your guests. Please notify any guests who use your passkey-protected links about this change. Let them know they will soon need to manually enter the passkey you share with them to access content.
  3. Note the deadline. Any legacy passkeys that are not manually updated within 90 days of this release (on December 17, 2025) will be automatically expired to ensure your assets remain secure.

Learn More

Environment Availability: Brandfolder

Plan Availability: All Brandfolder Plans