PARTNER PROGRAM

Business Partners

Unlock growth opportunities with Smartsheet products through reseller or referral transactions.

Start your journey to becoming a Smartsheet Aligned Business Partner today.

Apply now

Business Partners
Business Partners

PARTNER PROGRAM

Business Partners

Unlock growth opportunities with Smartsheet products through reseller or referral transactions.

Start your journey to becoming a Smartsheet Aligned Business Partner today.

Apply now

Accelerate growth in your collaborative work management business portfolio.

Enhanced Margin Opportunity

Differentiated financial benefits that provide a competitive advantage.

Tailored Support

Specific program benefits that provide partners with the support they need and value most based upon their engagement model and preferences.

In-Depth Collaboration

Joint business planning increases transparency and leads to improved dialogue,collaboration, and accountability and improves ease of doing business.

Role-Based Training

Training and certification learning pathways that are built for specific role types. Product, sales and solution specialists will all have training and certifications designed to elevate their Smartsheet knowledge and skills.

Program Architecture

Business Partner Program Levels

Business partners are Smartsheet partners who support Smartsheet customers in acquiring licenses, either through reseller or referral motions. Business Partners deliver unique value to customers through their deep product and industry expertise. Our program recognizes the partners who have invested to build their Smartsheet skills, knowledge and expertise.

Smartsheet Aligned Silver Partner

Silver Business Partner

All new Business Partners start as Silver partners. These partners provide point expertise and solutions to customers in a given issue area or industry.

Smartsheet Aligned Gold Partner

Gold Business Partner

Gold Business Partners have proven expertise and continuously demonstrated success in selling Smartsheet products to customers across industries and issue areas.

Smartsheet Aligned Platinum Partner

Platinum Business Partner

Platinum Business Partners have the greatest expertise and sustained significant success in selling Smartsheet solutions across industries.

Program Benefit Highlights

The Aligned Business Partner Program provides differentiated financial and non-financial benefits to enable our partners to uncover new opportunities and drive sustainable, profitable growth. The benefits for each tier include (✓ indicates level of support):

Financial

Silver

Gold

Platinum

Financial

Growth Target Achievement Commission

$

$$

$$$

Licenses, Accelerators, New/Exp. Discount

 $ $$ $$$

Renewal Discounts

$

$

$

Deal Registration Discount

$

$

$$

One-time Referral Commission*

$

$

$

Non-Financial

Product & Sales Training

✔

✔✔

✔✔✔

Certification Program 

✔

 ✔

✔

Smartsheet Resources

-

-

✔

Marketing Support (e.g., campaigns, co-brand collateral, etc.)

-

✔

✔✔

Portfolio Access

✔

✔

✔

Industry Event Sponsorship

 - - ✔

Customer Event Participation

-

-

✔

Demo Accounts & Sales Development

✔

✔

✔

Thought Leadership Resources

✔

✔

✔

Partner Portal

✔

✔

✔

Program Badge

✔

✔

✔

Partner Locator Listing

 ✔ ✔ ✔

 

Notes: * Referral and influence commissions will ONLY be paid out if referred opportunities close directly with Smartsheet (i.e., not transacted through partners)

Program Requirements

The Aligned Business Partner Program is a points-based program that recognizes partners based on their performance, expertise and partnership with Smartsheet. The program requirement categories are weighted as we want to recognize the value our partners deliver, not just the volume of transactions produced. There are several metrics within each requirement category that Business Partners will be assessed against. The table below outlines the weight of each program requirement category as well as the corresponding metrics within each category for each tier.

 

Business Partner Metrics

Silver

Gold

Platinum

Business Partner Metrics

Performance

 

  • Minimum ARR target
  • Y-o-Y $ ARR growth rate
  • Deal registration $ ARR

 

 

  • Minimum ARR target
  • Y-o-Y $ ARR growth rate
  • Deal registration $ ARR

 

 

  • Minimum ARR target
  • Y-o-Y $ ARR growth rate
  • Deal registration $ ARR

 

Capabilities

 

  • Sales Competencies
  • Product Competencies

 

 

  • Sales Competencies
  • Product Competencies

 

 

  • Sales Competencies
  • Product Competencies

 

Partnership

N/A
  • Business plan completion 
  • # of Smartsheet product families supported (i.e., Core Subscription + Advance)
  • Business plan completion 
  • # of Smartsheet product families supported (i.e., Core Subscription + Advance)

 

 

Specialization Requirements & Highlights

Partners will also have the opportunity to earn specialized badges based on their deep industry or solution area expertise. There are additional requirements to achieve specialization badges which enable partners to further differentiate themselves and unlock additional benefits.

Specialization Benefits

Financial

Industry Vertical

Brandfolder

Financial

Growth Target Achievement Commission (in vertical/solution area)

+$

+$

Deal Registration Discount (in vertical/solution area)

 Future Benefit +$$

Referral Commission

+$

+$

Non-Financial

Marketing Support (e.g., campaigns, co-brand collateral, MDF, etc.)

✔

✔

Thought Leadership Resources

✔

 ✔

Product & Services Access

✔

✔

 

 

Specialization Requirements

Requirements

Industry Vertical

Brandfolder

# of active clients

Minimum 10

Minimum 5

# of customer success stories

 Minimum 4 Minimum 2

% of revenue from vertical or solution area

> 35%

> 35%

Completion of Smartsheet relevant training & certifications

 100% completion required - if certification applicable Brandfolder Product Certification

Attainment of industry relevant certifications (e.g., HIPAA, CMMC, etc.)

 Specific to industry vertical N/A

 

Partner resources

Apply to become a partner

Partner portal