1. Smartsheet
Type: Marketing project management tool
The foundation of any successful marketing team is collaboration and organization. That’s why investing in a reliable project management tool is essential for the success and growth of your business.
Smartsheet is a collaborative work management platform that connects the people, technologies, and goals of an organization by empowering teams to plan, manage, scale, and report on work with greater speed and consistency.
Smartsheet includes a range of features, such as task tracking, automated workflows, and real-time collaboration, all of which help to streamline processes and increase efficiency. Smartsheet also provides reporting and analytics capabilities, so you can gain insight into your projects and campaigns. All of this will help you make more informed decisions so your marketing teams can deliver the greatest ROI.
2. Google Ads
Type: Advertising tool
One of the most popular ways to advertise your business is through Google Ads. This tool allows you to place ads on Google’s search engine result page, so you can target your customers on relevant searches.
You can find out which keywords to use in your advertisement and other materials by using Keyword Planner, which is hosted by Google Ads. Then, you can display your products or services on Google’s search results page for your chosen keyword and draw in a large number of customers with high intent. This will help you improve your visibility, targeted reach, and ROI.
3. Ahrefs
Type: SEO tool
Ahrefs is a comprehensive SEO toolset for improving website performance and increasing search traffic. Ahrefs offers tools for link building, site audits, competitor analysis, page rank tracking, and keyword research across various search engines to help you optimize your website.
Content marketers can use this tool to come up with keyword ideas, discover opportunities to rank, and identify your website’s top performing content and backlink sources. You can also use it to analyze your competitors, which enables you to see who is linking to their pages, their top-performing pages, the search terms they are ranking for, and more.
4. Moz
Type: SEO tool
Moz is a software platform that provides tools and resources to help you optimize your online presence. With this tool, you can track and analyze your website performance, identify potential SEO opportunities, and monitor your competitors.
Moz also provides insights into keyword research, link building, and content optimization. By using Moz, you can gain a better understanding of your online presence and make more informed decisions to improve your website performance.
5. Google Analytics
Type: Analytics tool
Google Analytics is a free yet powerful web analytics tool that helps you gain insights into your website traffic and user behavior. You’ll be able to see how visitors interact with your website, including what pages they visit, how long they stay on the site, and what sources they come from. This data can be used to optimize your website’s content and improve marketing campaigns.
Google Analytics provides you with the data you need to make informed decisions about your marketing strategies. It’ll also help you better understand and reach your target audience.
6. Yoast SEO
Type: SEO tool
Yoast SEO provides a variety of plugins to help you optimize your website for search engines, from WordPress blogs to Shopify stores. It offers capabilities like content analysis, XML sitemaps, and keyword optimization, which makes it easier to improve your content and saves you significant time.
Yoast SEO offers plugins for WordPress blogs, videos, online shops, and more, so you can increase your visibility in search engine results and make it simpler for visitors to find your content.
7. Semrush
Type: SEO tool
Semrush is a digital marketing tool that allows you to track the effectiveness of your website, examine the strategies of your competitors, and improve your marketing campaigns.
It also provides insights into keyword research, backlink analysis, and content marketing. Semrush helps you identify opportunities, improve your SEO, and ultimately increase your online visibility.
8. Google Trends
Type: Content marketing tool
With Google Trends, you can explore how often certain search terms are used over time. It provides you with valuable insights into the popularity of certain topics, which allows you to better target your campaigns and optimize your content for maximum reach. It also helps you identify emerging trends and capitalize on them before your competitors.
9. Brandfolder
Type: Project management tool
Brandfolder is a digital asset management platform that helps you organize, store, and share various digital assets like images, videos, documents, and logos. The tool provides you with a centralized hub to store and manage your digital assets, which makes it easier to find and share them with colleagues, vendors, and customers.
Brandfolder also offers features such as automated workflows, analytics, and integrations with other marketing tools. This can help you save time and increase efficiency when managing your digital assets.
10. Mailchimp
Type: Email marketing tool
Mailchimp is an email marketing platform that helps you create, send, and track email campaigns. It provides a range of features, such as customizable templates, automated emails, and detailed analytics to help you create effective email marketing campaigns. It also allows you to segment your audiences and target specific groups with tailored messages. This helps you maximize the effectiveness of your campaigns and reach your desired audiences.
11. BuzzStream
Type: Email marketing tool
BuzzStream is a software platform designed to help you manage your outreach campaigns. It provides tools to help you research, organize, and track your outreach efforts, as well as analyze the performance of your campaigns. It can also help you build relationships with influencers and other contacts, and automate your outreach processes. BuzzStream helps you save time with tedious emailing tasks, which frees up time for you to focus on other important tasks throughout your day.
12. HubSpot
Type: Email marketing tool
HubSpot is a comprehensive marketing and sales software platform designed to help marketers and sales teams increase their efficiency and effectiveness. It provides a range of tools and features to help you create, manage, and optimize campaigns, track leads, and measure performance.
It also provides tools to help sales teams close more deals and build relationships with customers. HubSpot can help you increase your productivity, improve your customer relationships, and generate more leads and sales.
13. Moosend
Type: Email marketing tool
Moosend is an email marketing platform that helps you create, send, and track email campaigns. It provides features such as automated campaigns, segmentation, and analytics to help you reach your target audience and measure the success of your campaigns. It also offers integrations with other marketing tools, such as social media and web analytics, to help you get a better understanding of your customers.
14. Buffer
Type: Social media tool
Buffer is a social media management tool that helps you manage your social media accounts more efficiently. It allows you to schedule posts, track analytics, and collaborate with team members. It also provides insights into how content is performing, allowing you to optimize your social media strategies.
15. BuzzSumo
Type: Content marketing tool
BuzzSumo is a content marketing tool that helps you identify the most popular content related to your industry. It provides insights into what content is performing well, who’s sharing it, and who’s creating it. This helps you create more effective content strategies and campaigns.
16. Hootsuite
Type: Social media tool
Hootsuite is a social media management platform that helps you manage your social media accounts in one place. It allows you to schedule posts, monitor conversations, and measure the performance of your campaigns. It also provides analytics and insights to help you better understand your audience and optimize your campaigns.
17. Audiense
Type: Social media tool
Audiense is a social media analytics platform that helps you gain insights into your target audiences. It provides detailed demographic and psychographic data, allowing you to better understand your customers and create more effective campaigns. It also provides insights into influencers, competitors, and trends, helping you stay ahead of the curve.
18. MeetEdgar
Type: Social media tool
MeetEdgar is a social media automation tool that helps you save time and increase your reach. You can create and schedule content for your social media accounts, as well as track performance and analyze results. This tool also provides you with insights into your audience and content performance, which allows you to optimize your campaigns.
19. Omnisend
Type: Email marketing tool
Omnisend is an automated marketing platform that helps you create and manage campaigns across multiple channels, including email, SMS, web push notifications, and more. It helps you reach your customers with personalized messages, automate your marketing processes, and track the performance of your campaigns. It also provides features such as segmentation, A/B testing, and analytics to help you optimize your campaigns.
20. Hotjar
Type: Analytics tool
You can use Hotjar, a web analytics and feedback tool, to understand how visitors interact with your website. It provides insights into user behavior, such as which pages they visit, what content they ignore, and what elements they interact with. You can then use this data to optimize website design, improve user experience, and increase conversions.
21. Mailmunch
Type: Email marketing tool
Mailmunch is an email marketing platform that helps you create, manage, and optimize your email campaigns. It provides features such as email list building, automated email campaigns, email segmentation, and analytics. You can also use it to create landing pages, pop-ups, and forms to capture leads and grow your email list. Mailmunch helps you increase your email list size, engage your subscribers, and drive more sales.
22. Typeform
Type: Content marketing tool
Typeform is an online survey and form building platform that helps you create engaging and interactive forms. It allows you to create custom forms with a wide range of features, such as drag-and-drop elements, conditional logic, and customizable themes. It also provides powerful analytics and reporting tools to help you measure the success of your campaigns.
23. Canva
Type: Content marketing tool
Canva is a graphic design platform that helps you create professional-looking visuals for your campaigns. It provides a range of templates, tools, and resources to help you create stunning visuals quickly and easily. It also offers features such as collaboration, analytics, and asset management, which help you streamline your workflow and optimize your campaigns.
24. Pixpa
Type: Content marketing tool
Pixpa is a website building platform that helps you create beautiful, professional websites with ease. It offers a range of features such as drag-and-drop page building, e-commerce capabilities, and more. Pixpa also provides marketing tools such as SEO optimization, analytics, and email marketing. With Pixpa, you can create a website quickly and easily, allowing you to focus on your marketing efforts.
25. Slack
Type: Project management tool
Slack is a cloud-based collaboration platform that enables teams to communicate and collaborate in real time. It provides a range of features such as messaging, file sharing, and searchable archives, which makes it an ideal tool for marketers. Slack allows team members to quickly share ideas, collaborate on projects, and stay up to date on the latest industry news. It also helps marketers stay organized and on top of their tasks, and easily connect with other team members.
Streamline and Optimize Your Marketing Efforts With Smartsheet for Marketing
The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.